Driving User Growth for India’s Leading Audiobook Platform
Industry Type - real estate development
Service used - Location Intelligenc
Challenges
A top audiobook platform in India, with 1M+ downloads, sought to acquire new users by launching a personalised awareness campaign. The goal was to reach frequent travellers—ideal listeners for audiobooks and podcasts during commutes.
Solution
Segumento developed custom audience segments to maximize relevance and engagement. These included:
High spenders & high-income users
Frequent flyers, train travelers, and daily commuters
Age group 25+ and avid travellers
This tailored approach ensured messaging reached users during moments most conducive to audiobook consumption.
Impact
Through smart segmentation and strategic media execution, the platform connected meaningfully with high-intent users, fueling sustained growth.
2×
Click-Through Rate (CTR)
15%
Improvement in Customer Acquisition Cost (CAC)
2.4x
Enhanced insight into user personas for sharper future targeting strategies
Let’s
Get In
touch!
Connect with us today and unlock the power of consumer behavior data!
