Segumento

The ultimate data platform

A Privacy-First, Self-Serve Platform for Data Integration and Insights.

0 Mn+

Large audience pool with 600+ cohorts covering the entire consumer population of India

0 %

Enrichment Coverage across Tier-1, 2 and beyond

0 Mn+

Location-based intelligence on monthly active users across geographies like India, Indonesia, Saudi Arabia, and the UAE.

What is Segumento

Segumento is your one-stop data intelligence platform

We empower businesses to transform raw, complex customer data into actionable insights, giving you the tools to create highly effective, targeted marketing strategies that deliver measurable results.

Trusted by fast-growing companies worldwide

Profile Enrichment

Segumento enriches profiles by combining AI insights with privacy-compliant transactional data, offering a deep consumer view. Businesses can segment
audiences, prioritize leads, and create personalized campaigns to enhance engagement, retention, and ROI.

Location Intelligence

Location Intelligence offers actionable insights from location-based data, helping businesses analyze behavior, foot traffic, and demographics for smarter decisions. With advanced analytics and visualization, it enables market identification, optimized targeting, and personalized customer experiences

Custom Audiences

By leveraging AI-driven segmentation and enriched data insights, this solution helps brands enhance customer acquisition, boost brand awareness, and maximize return on investment (ROI) across multiple digital channels.

Activation

Leverage SegX to run efficient campaigns on our cutting-edge DSP, powered by exclusive proprietary data sets.

Case Study

Boosting User Acquisition through Hyper-Targeted Meta Campaigns

Problem: The brand wanted to improve the user acquisition for their platform

Solution: Provided with custom audiences for their Meta Channel for custom targeting

Custom Audience: Targeted user profiles such as high spenders, Demat account holders, financially savvy investors and mutual fund holders

Driving User Growth for India’s Leading Audiobook Platform

Problem: A leading audiobook platform in India, with over 1 million+ downloads, aimed to acquire new users through a personalised awareness campaign. Their focus was on reaching frequent travellers likely to engage with audiobooks during their commutes.

Solution: Segumento crafted targeted audiences, including high spenders and high-income users, known for frequent travel by air, train, and daily commutes—prime moments for audiobook and podcast listening. Additional segments like 25+ age groups and avid travellers further refined their reach.

Gained a deeper understanding of customer segments, enabling sharper targeting strategies:
CTR – 2×
15%Improvement in CAC

Optimizing Lead Qualification for a Leading Interior Design Brand

Problem: A prominent interior design company aimed to streamline its lead qualification process by minimising the operational costs associated with its call centre.

Solution: The company, with 9 Lakh+ leads monthly, needed to effectively prioritise these leads. Segumento’s Profile Enrichment improved lead quality by enhancing their understanding of leads, resulting in more relevant and personalized conversations, higher lead conversion rates, and reduced qualification time and costs.

Results: Lead Qualification Efficiency – Up by 30%
Improved Conversion Rate – 5%

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Boosting User Acquisition through Hyper-Targeted Meta Campaigns

Problem: The brand wanted to improve the user acquisition for their platform

Solution: Provided with custom audiences for their Meta Channel for custom targeting

Custom Audience: Targeted user profiles such as high spenders, Demat account holders, financially savvy investors and mutual fund holders

Driving User Growth for India’s Leading Audiobook Platform

Gained a deeper understanding of customer segments, enabling sharper targeting strategies:
CTR – 2×
15%Improvement in CAC

Optimizing Lead Qualification for a Leading Interior Design Brand

Problem: A prominent interior design company aimed to streamline its lead qualification process by minimising the operational costs associated with its call centre.

Results: Lead Qualification Efficiency – Up by 30%
Improved Conversion Rate – 5%

How segumento works

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Why Choose Us?

With Segumento, unlock data-driven marketing like never before!

Recognition

Features

Customer stories

Brand Name

Driving Loyalty with Smart Profile Enrichment

The profile enrichment feature is outstanding! We’ve been able to predict customer purchases with remarkable accuracy, boosting our loyalty program and improving renewal rates. Personalized messaging and targeted offers have significantly enhanced our marketing effectiveness.

-VP of Marketing, Premium Subscription Service.

VP of Marketing, Premium Subscription Service.

-CEO

Winning Footfall & Targeting with Location Intelligence

Segumento’s Location Intelligence has provided us with valuable insights into competitor footfall and offline behaviour. This has not only increased footfall to our events but also enhanced our online targeting strategies. Our latest store opening was a huge success, thanks to their granular targeting

-Ecommerce Head, Major Retail Chain.

Boosting Conversions with Accurate Lead Insights

In our organization, achieving precision in lead prioritization is paramount to our success. Segumento’s strategic data partnerships play a pivotal role in this pursuit. By leveraging their extensive network, Segumento ensured that we had access to accurate and up-to-date information about our leads. This helped with knowing valuable information about our leads hence improving conversions

-CRM Lead, Fintech brand.

Usecases

The FinTech industry is rapidly evolving, requiring data-driven strategies to stay competitive.

Segumento empowers financial firms with Profile Enrichment, Custom Audiences, & Location Intelligence, enabling hyper-personalized experiences, targeted marketing, & optimized engagement

The hospitality industry delivers luxury experiences to its guests.

To stay ahead and strengthen guest loyalty, they can leverage profile enrichment solutions to understand guests better, deliver personalized experiences, and boost retention.

The travel industry thrives on reaching the right customers with personalized offers

Segumento enhances this process through Profile Enrichment, Custom Audiences, and Location Intelligence. By leveraging precise targeting, Segumento enables brands to effectively reach high-intent segments such as Gen Z, business owners, and frequent travelers. This helps reduce marketing spend wastage, increase engagement, and drive conversions by delivering tailored travel experiences based on user behavior and location data.