Targeting the Health Conscious in India

Targeting the Health Conscious in India

India has the world’s fastest-growing health foods market, which is expected to be worth $30 billion by 2026. When it comes to diet, the Indian millennial is becoming more deliberate. This has resulted in a proliferation of healthy food companies in India.

By 2026, per capita spending on healthful foods will have doubled. According to the report, the segment will reach a market size of $30 billion during the next five years. According to Avendus Capital, the investment banking arm of Avendus Group, India has the fastest-growing health food sector, with a 20 percent CAGR.

Following the pandemic, 70% of Indians stated they will prioritise dietary modifications to improve general health. The survey also noted a large increase in new, developing brands, which it claimed has broadened consumer options and increased customer interest for such products. Rising disposable income leads to higher spending capacity, which helps drive demand. The expansion of e-commerce is also lowering the entrance hurdles for such firms.

When marketing to such a large group of health-conscious consumers, it is critical to take a targeted strategy.

It is critical to identify and target certain customer segments that correspond with your brand values and products when marketing a healthy Indian snacks brand.

Here are some prospective audience cohorts to explore, courtesy of Segumento’s statistics team

Fitness Enthusiasts

Target individuals who are passionate about fitness, exercise, and leading a healthy lifestyle. This cohort may include gym-goers, athletes, and fitness influencers who prioritise nutritious snacks to fuel their workouts and support their overall health.

Health-Conscious Professionals

Focus on busy professionals who value their health and are seeking convenient and nutritious snack options. This cohort often looks for on-the-go snacks that are low in calories, high in protein, and made with natural ingredients to maintain their well-being during busy workdays.

Weight Management Seekers

Reach out to individuals who are actively managing their weight and looking for healthier snacking alternatives. Position your brand as a go-to choice for portion-controlled, low-calorie snacks that satisfy cravings without compromising their weight loss or maintenance goals.

Parents and Families

Target parents who prioritise providing nutritious snacks for their children and families. Emphasise the health benefits of your snacks and highlight options that are kid-friendly, allergy-friendly, and free from artificial additives, appealing to parents’ desire for wholesome snacks for their loved ones.

Vegan and Plant-Based Consumers

Cater to the growing number of individuals following a vegan or plant-based diet. Highlight your brand’s range of vegan-friendly snacks made from plant-based ingredients, such as roasted chickpeas, kale chips, or vegan protein bars, to appeal to this audience cohort.

Health-Conscious Seniors

Consider targeting seniors who are focused on maintaining their health and well-being. Emphasise the nutritional value, easy digestion, and potential health benefits of your snacks to address their specific dietary needs and preferences.

Eco-Conscious Consumers

Appeal to environmentally conscious individuals who prioritise sustainable and eco-friendly choices. Highlight your brand’s commitment to using recyclable packaging materials, sourcing ingredients ethically, and supporting eco-friendly initiatives.


Remember, it’s important to conduct market research and analyse your target audience’s preferences, behaviours, and demographics to refine and customise your marketing strategies effectively. By understanding and catering to specific audience cohorts, you can build a loyal customer base and establish your healthy Indian snacks brand as a trusted choice in the market. Investing in Data Management Platforms (DMP) can help you achieve it.

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