Effective Date: 1st April 2024

Introduction

This privacy policy (“Policy”) describes how Segumento (“we,” “us,” or “our”) collects, uses, and discloses your information when you use our customer segmentation platform, for Audience, Location Inteligence & Data Enrichment (“Service”).

Information We Collect

We collect two main categories of information to provide and improve the Service:

1. Customer Data Provided by You: This information is uploaded by you or your clients and pertains to their customers. It may include:

   • Identifiers: Customer IDs, usernames, or other unique identifiers (but not names, email addresses, or other direct identifiers).
   • Demographic Data: Age, gender, location (city, state, country), or similar non-identifiable information.
   • Website and App Activity: Pages viewed, features used, purchase history (without specific product details), and similar website or app interaction data.

2. Usage Data: This information is collected automatically when you use the Service. It may include:

   • Activity Logs: Information about your actions within the Service, such as features used, data accessed, and timestamps.
   • Device Information: IP address, browser type, operating system, and similar technical data.

Important Note: We do not collect any information that can directly identify an individual user (PII) like names, email addresses, phone numbers, etc. Our focus is on segmentation based on anonymized customer data.

Use of Your Information

We use the information we collect for various purposes:

• To provide the Service, including data processing, segmentation analysis, and reporting.
• To improve and personalize the Service by identifying trends and user behavior.
• To maintain the security and functionality of the Service.
• To comply with legal obligations.

Disclosure of Your Information

We may disclose your information to third parties in the following circumstances:

• To service providers who help us operate and maintain the Service (with strict data security agreements).
• To comply with legal obligations or respond to lawful requests from government authorities.

Data Retention

We will retain your customer data uploaded to the Service for as long as you are a subscribed user. You can delete this data at any time. We may retain anonymized usage data for a longer period for service improvement purposes.

Your Rights

As a user of the Service, you have the right to:

• Access and review the customer data uploaded by you or your clients.
• Export your customer data from the Service.
• Request the deletion of your customer data.

Children’s Privacy

Our Service is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 16.

Changes to This Policy

We may update our Policy from time to time. We will notify you of any changes by posting the new Policy on this page.

Contact Us

If you have any questions about this Policy, please contact us by email: privacy@segumento.com