We value your privacy
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Effective Date – July 1, 2025
Last Reviewed – July 1, 2025
Segumento India Private Limited (“Segumento”, “we”, “our” or “us”) is committed to protecting your privacy and handling your information responsibly. This Privacy Policy outlines how we collect, use, disclose, store and secure your data when you access our website www.segumento.com or engage with our platform providing services for Audience Segmentation, Location Intelligence, and Data Enrichment (collectively, the “Services”).
This Policy is designed to comply with applicable data protection frameworks including but not limited to the Information Technology Act, 2000, Digital Personal Data Protection Act, 2023, the General Data Protection Regulation, and industry-leading practices under ISO 27001 and SOC 2.
1. Scope and Applicability
This Privacy Policy applies to all users and visitors of our website, as well as clients (organizations or authorized users) who avail or try our Services. However, this Policy does not apply to end-customers of our clients, where Segumento acts as a data processor or data fiduciary on behalf of the client.
2. Definitions
3. Information We Collect
4. Purpose of Processing
We process data to deliver and improve our Services, including data segmentation, reporting, and analytics. Data may also be used to manage user accounts, respond to inquiries, perform billing functions, ensure system security, detect misuse, conduct audits, and fulfill legal obligations.
We do not use client-uploaded datasets for our own marketing or unrelated profiling. Optional communications, such as newsletters or product updates, will only be sent to users who have explicitly opted in to receive them.
5. Legal Basis for Processing
We may process data based on one or more of the following lawful bases:
6. Data Security
We maintain comprehensive security protocols that align with the ISO 27001 and SOC 2 standards. These include:
Access to data is strictly limited to authorized personnel only based on the principle of least privilege.
7. Data Retention
Client-uploaded data is retained only for the duration of the service agreement or as otherwise instructed by the client. Clients can request deletion, export, or archival of their data at any time by contacting us or through the platform.
Platform usage logs are generally retained for up to twelve months for system monitoring, performance optimization, and legal compliance. De-identified and aggregated data, which cannot be linked back to any individual or client, may be retained indefinitely for benchmarking or analytics.
8. Data Disclosure and Sharing
Data may be shared in the following circumstances:
9. Your Rights
You may have various rights regarding your personal data, depending on applicable data protection laws. These rights include:
To exercise any of these rights, please contact us at privacy@segumento.com. We may ask for proof of identity to verify your request.
10. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance functionality, analyze traffic, and improve user experience. Cookies may collect device and browsing information but do not store personal identifiers unless you voluntarily submit them via forms.
You may adjust your cookie preferences through your browser settings. For more information on how we use cookies, please refer to our Cookie Policy (available on the website or upon request).
11. Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our data handling practices. All changes will be published on this page with the revised “Effective Date.” Where required by law or where the change materially affects your rights, we will provide additional notice through email or platform notifications.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, concerns, or complaints related to this Privacy Policy or your personal data, you may contact us at:
Email: privacy@segumento.com
Address: Segumento India Private Limited
1004, Techno IT Park, New Link Road, Borivali West, Mumbai, Mumbai Suburban, Maharashtra, 400091
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