Optimizing Lead Qualification for a Leading Interior Design Brand
Industry Type - real estate development
Service used - Location Intelligenc
Challenges
A well-known interior design company faced rising operational costs from managing a large-scale call center, handling over 9 Lakh+ leads per month. They needed a way to streamline lead qualification and focus on high-intent prospects.
Solution
Segumento implemented Profile Enrichment to enhance the company’s understanding of each lead. This enabled:
Intelligent lead prioritization
Personalized engagement through better user insights
Shorter qualification cycles
Lower operational costs
Impact
By enriching profiles with actionable intelligence, the brand transformed its lead management process—saving time, cutting costs, and converting smarter.
30%
Increase in Lead Qualification Efficiency
5%
Boost in Conversion Rate
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