Effective Date: 01/04/2024
At Segumento (“Company,” “we,” “us,” or “our”), we value your privacy and are committed to protecting the personal data you share with us. This Privacy Notice outlines the types of information we collect, how we process it, and your rights regarding your information when using the Segumento platform, website (www.segumento.com), and related services.
By accessing or using our services, you agree to the data practices described in this Privacy Notice.
We collect both personal and non-personal information to deliver, improve, and personalize our services.
Information You Provide Directly: Information such as your name, email address, phone number, company details, and billing information is collected when you create an account or interact with us directly.
Automatically Collected Information: We collect technical information when you interact with our platform, including your IP address, browser type, device identifiers, and browsing behaviour on our platform.
Data from Third-Party Sources: Hashed Data: Segumento collects data from its data partners in a hashed form, which ensures that no personally identifiable information (PII) is collected or stored. The data provided by our partners is anonymized and used for segmentation, targeting, and analytics purposes without directly identifying individual users.
No PII Collection: As a data input platform, Segumento does not collect or disclose any PII. All data that passes through our platform is aggregated and anonymized to ensure privacy protection for our users.
Location Data: Hashed Device IDs: Our Location Intelligence platform works exclusively with hashed device IDs, enabling us to provide location-based insights while preserving user anonymity. We do not collect or store any PII as part of our location services.
We process your information for several purposes to improve our platform, with a particular emphasis on user privacy and data security.
Service Provision and Enhancement: We use hashed and anonymized data to provide and enhance our services, ensuring accurate and privacy-safe audience targeting, segmentation, and data enrichment services.
Location Intelligence: Hashed Data for Location-Based Services: The data we collect from device IDs is in hashed form, allowing us to analyze location trends and behaviors while ensuring that no PII is collected or disclosed. This allows us to offer location intelligence services, such as geographic audience segmentation and location-based advertising insights.
Analytics and Research: We aggregate and anonymize the data we collect to produce analytics and business intelligence reports. This helps us optimize user engagement, identify trends, and improve the effectiveness of services without identifying individual users.
Segumento is committed to protecting your information and only shares data in specific, privacy-compliant ways:
Service Providers and Partners: We work with third-party partners and service providers who help us deliver our services, including cloud hosting, analytics, and location intelligence. These partners may have access to hashed data, but are bound by contracts to protect your privacy and use the data only for authorized purposes.
Business Partners for Location Services: We may share aggregated, anonymized data—specifically hashed device IDs—with business partners to provide them with location-based insights for marketing, advertising, and service optimization.
We may disclose your data if required by law or to respond to valid legal processes. However, the data we disclose will be anonymized and hashed, ensuring that no PII is involved.
We implement robust security measures to safeguard the information we process, including the following:
Hashed Data Processing: All data collected by or shared with Segumento is hashed and anonymized to prevent personal identification, including for location-based services.
Encryption: We use industry-standard encryption protocols to protect data both in transit and at rest.
Access Controls: Strict role-based access controls are in place to limit access to sensitive data to authorized personnel only.
You have rights concerning your personal and non-personal data, including:
We retain hashed and anonymized data for as long as necessary to fulfill the purposes outlined in this Privacy Notice or as required by law. We delete or anonymize data when it is no longer needed.
Given the global nature of our services, data (including hashed device IDs) may be transferred to and processed in countries with differing data protection laws. We implement appropriate safeguards, such as data anonymization and encryption, to ensure that your data is protected in all jurisdictions.
We may update this Privacy Notice from time to time. Any changes will be posted on this page, and we encourage you to review this policy periodically. The “Effective Date” at the top of this notice indicates the last update.
If you have any questions or concerns regarding this Privacy Notice or would like to exercise your data rights, please contact us at:
Segumento
Segumento India Private Limited
Email: contact@segumento.com
