In today’s digital world, data is the key to success. Companies that are able to effectively utilize their customer relationship management (CRM) data can gain a competitive edge and scale their profits. By integrating your CRM with a data management platform (DMP), you can leverage your customer information to create targeted campaigns and optimize your marketing efforts. With the right integration, you can make sure that you are targeting the right customers with the right message at the right time. This will help you maximize your ROI and boost your bottom line.
Why is CRM important?
Improves Organization
CRMs are a great benefit for businesses as they make sorting & organizing sales data much easier and faster. AI systems are able to essentially automate data management and save businesses from unnecessary work & time. This efficiency is what is attracting businesses to use these systems more often. Storing customer & prospect information from various sources (e.g. website forms, emails, contact lists, social media) into a single platform can make the data available quickly & effortlessly.
By utilizing a CRM, all valuable insights are retained. Instead of relying on lengthy spreadsheets and notes to remain organized, companies can now rely on the automation that a CRM provides which offers a comprehensive view of customers & prospects.
Uncovers Insights & Possibilities
With the ability to collect and organize vast amounts of sales data from multiple sources, having a CRM that can analyze this information to identify trends and insights is essential.CRMs provide invaluable analytical tools that enable businesses to sift through their data in order to pinpoint critical performance areas, make more accurate sales projections, identify leads, and learn about customer demographics. By using data effectively, organisations can get a better understanding of their business and the potential opportunities within. They will be able to uncover insights which may not have been uncovered without this data-driven approach.
Enhances Customer Satisfaction
It is no secret that customer satisfaction is a major determining factor in the success of any business. If a customer is satisfied with their experience, they will continue engaging with the company. Thus, it is of utmost importance to communicate efficiently and promptly tackle any queries or reservations the customer may have.With the help of CRMs, businesses can ensure that customer service is top-notch from the very first contact. Team members have access to customer information and past transactions, thus being able to be prompt in responding to inquiries. This helps them deliver a higher quality service. Adopting a CRM system can drastically improve customer relationship management and its effects are visible. Studies show that CRMs help with customer retention by up to 27%. With this strategy in effect, businesses will see enhanced loyalty from customers.
Why you should Integrate CRM data into DMP
CRM data can be a valuable asset for any business. It provides insights into customer behaviour, preferences and helps companies to better understand their customers. However, without the proper integration of CRM data into DMP (Data Management Platform), this valuable asset can be wasted.
Integrating CRM data into DMP is essential for businesses that want to make the most out of their customer data. With the help of a DMP, companies can easily access and analyze their customer data from various sources and use it to create more personalized experiences for their customers.
More benefits of integrating CRM into your DMP to scale your game:
Better audience targeting
By using CRM data in a DMP, businesses can create more accurate and precise audience segments. This allows marketers to deliver personalized messages to specific groups of customers, resulting in higher engagement rates. A report by Forrester Research found that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. (Source: Forrester Research)
Improved campaign performance
With the help of CRM data, businesses can understand their customers’ behaviors, preferences, and purchase history. This information can be used to optimize campaigns and deliver more relevant ads, resulting in better campaign performance and ROI. According to a study by VentureBeat, businesses that use CRM data to personalize their campaigns can see a 14% increase in sales and a 10% increase in website traffic. (Source: VentureBeat)
Increased customer loyalty
By using CRM data to personalize messaging and offers, businesses can improve customer satisfaction and loyalty. Customers are more likely to engage with brands that offer them personalized experiences and relevant offers. A study by Accenture found that 75% of consumers are more likely to make a purchase from a company that recognizes them by name, knows their purchase history, and recommends products based on their preferences. (Source: Accenture)
Cost savings
Using CRM data in a DMP can help businesses eliminate wasteful ad spend by targeting only the most relevant audiences. This can lead to cost savings and improved campaign efficiency. A study by AdRoll found that businesses that use CRM data to target their campaigns can see a 25% reduction in cost per click (CPC) and a 73% reduction in cost per conversion (CPCONV). (Source: AdRoll)
Enhanced customer experience
By leveraging CRM data in campaigns, businesses can create a seamless and personalized customer experience. This can help build brand trust and increase customer lifetime value.
Overall, integrating CRM data into a DMP can help businesses gain a deeper understanding of their customers and deliver more targeted, personalized, and effective marketing campaigns.
Conclusion
Ensuring your technology provider is compliant with global privacy & data security regulations is of utmost importance. Making the wrong choice could have very serious consequences for your business. Even if your business is solely focused on local data, you can still reach and attract customers from anywhere in the world.
Segumento provides an API that allows for the integration of CRM data into its platform as a DMP. This API enables marketers to pull data from their CRM systems and feed it into the Segmentify platform, where it can be used to build more accurate customer segments and improve targeting for their campaigns.
Additionally, Segumento’s DMP capabilities allow for the integration of data from other sources, such as social media and web analytics, to create a comprehensive view of the customer journey. By using Segumento’s DMP to incorporate CRM data, marketers can better understand their customers, improve engagement, and ultimately drive better business results.
