Platform – Segumento

Privacy-First Data Platform for Seamless Integration & Insights

Personalized experiences make Spotify a more
valuable platform, fostering user loyalty.

Trusted by fast-growing companies worldwide

Features

Profile Enrichment

Segumento enriches profiles by combining AI insights with privacy-compliant transactional data, offering a deep consumer view. Businesses can segment
audiences, prioritize leads, and create personalized campaigns to enhance engagement, retention, and ROI.

Location Intelligence

Location Intelligence offers actionable insights from location-based data, helping businesses analyze behavior, foot traffic, and demographics for smarter decisions. With advanced analytics and visualization, it enables market identification, optimized targeting, and personalized customer experiences

Custom Audiences

By leveraging AI-driven segmentation and enriched data insights, this solution helps brands enhance customer acquisition, boost brand awareness, and maximize return on investment (ROI) across multiple digital channels.

Activation

Leverage SegX to run efficient campaigns on our cutting-edge DSP, powered by exclusive proprietary data sets.

Usecases

The FinTech industry is rapidly evolving, requiring data-driven strategies to stay competitive.

Segumento empowers financial firms with Profile Enrichment, Custom Audiences, & Location Intelligence, enabling hyper-personalized experiences, targeted marketing, & optimized engagement

The hospitality industry delivers luxury experiences to its guests.

To stay ahead and strengthen guest loyalty, they can leverage profile enrichment solutions to understand guests better, deliver personalized experiences, and boost retention.

The travel industry thrives on reaching the right customers with personalized offers

Segumento enhances this process through Profile Enrichment, Custom Audiences, and Location Intelligence. By leveraging precise targeting, Segumento enables brands to effectively reach high-intent segments such as Gen Z, business owners, and frequent travelers. This helps reduce marketing spend wastage, increase engagement, and drive conversions by delivering tailored travel experiences based on user behavior and location data.

Use Cases

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Personalized experiences make Cocacola a more valuable

Unlocking a World of Fizz

Personalised Music Discovery

Personalized experiences make Spotify a more valuable platform, fostering user loyalty.

Personalized experiences make Cocacola a more valuable

Unlocking a World of Fizz

Personalised Music Discovery

Personalized experiences make Spotify a more valuable platform, fostering user loyalty.

Personalized experiences make Cocacola a more valuable

Unlocking a World of Fizz

Personalised Music Discovery

Personalized experiences make Spotify a more valuable platform, fostering user loyalty.

Personalized experiences make Cocacola a more valuable

Unlocking a World of Fizz

Automated Workflows & Report Generation with GPT Integration

Deeper Understanding of Customers

Case Study

Boosting User Acquisition through Hyper-Targeted Meta Campaigns

Problem: The brand wanted to improve the user acquisition for their platform

Solution: Provided with custom audiences for their Meta Channel for custom targeting

Custom Audience: Targeted user profiles such as high spenders, Demat account holders, financially savvy investors and mutual fund holders

Driving User Growth for India’s Leading Audiobook Platform

Problem: A leading audiobook platform in India, with over 1 million+ downloads, aimed to acquire new users through a personalised awareness campaign. Their focus was on reaching frequent travellers likely to engage with audiobooks during their commutes.

Solution: Segumento crafted targeted audiences, including high spenders and high-income users, known for frequent travel by air, train, and daily commutes—prime moments for audiobook and podcast listening. Additional segments like 25+ age groups and avid travellers further refined their reach.

Gained a deeper understanding of customer segments, enabling sharper targeting strategies:
CTR – 2×
15%Improvement in CAC

Optimizing Lead Qualification for a Leading Interior Design Brand

Problem: A prominent interior design company aimed to streamline its lead qualification process by minimising the operational costs associated with its call centre.

Solution: The company, with 9 Lakh+ leads monthly, needed to effectively prioritise these leads. Segumento’s Profile Enrichment improved lead quality by enhancing their understanding of leads, resulting in more relevant and personalized conversations, higher lead conversion rates, and reduced qualification time and costs.

Results: Lead Qualification Efficiency – Up by 30%
Improved Conversion Rate – 5%

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